The Diminishing Ku Klux Klan: Examing The Branding of a hate group
In their senior year at the Corcoran, design students are asked to research, write, and design a thesis book on a design-related topic. For the graduating class of 2012, designers were asked to explore the intersection between race and design. Inspired by Steven Heller's book The Swastika: Symbol Beyond Redemption?, The Diminishing Ku Klux Klan is an examination of the branding of the Ku Klux Klan or, more accurately, the lack thereof. Thankfully, and rightfully so, the KKK is marginalized by today's society and its lack of any cohesive branding both reflects and ensures its current condition as a dying organization whose power lies in its past, not its present. In order to underscore the Klan's violent legacy of hate, the book balances black and white imagery with a single color, blood red. This violence and tension is further reflected by deliberate moments of visual tension: sliced photographs, stark lines, and jarring typographic combinations. The Diminishing Ku Klux Klan was the recipient of the Corcoran College of Art & Design's Senior Thesis Writing Award.