Fresh Air Foundation

The current logo of the Fresh Air Foundation, a non-profit organization that provides inner-city children the opportunity to enjoy free summer camp experience, fails to visually express the impact this group has on the children it supports. Created as a branding exercise, the proposed new identity places children in the forefront and highlights the possibilities that Fresh Air provides for an impoverished younger generation. Supported by a set of design standards, the new identity emphasizes that while a child who blows on a dandelion makes a wish for a brighter future, the Fresh Air Foundation can help make that wish a reality.