Herb Lubalin

Renowned advertising art director, publication designer, and typographer Herb Lubalin was a champion of design excellence and free thinking. Inspired by Gastrotypographicalassemblage, the 11-meter three-dimensional typographic wall created by Lubalin for the CBS cafeteria, the poster promotes a speculative retrospective of Lubalin's work at Corcoran Gallery of Art. Designed in Adobe Illustrator and rendered in Cinema 4D, the poster is a two-dimensional nod to Lubalin's sculptural interpretation of typographic forms.