Philadelphia Flower
Show 2015 

An annual event that supports the non-profit work of the Pennsylvania Horticultural Society (PHS), the Philadelphia Flower Show is the world’s largest and longest-running indoor flower show. The design needs for an event that attracts over 240,000 people are extensive and include a comprehensive print and digital ad campaign, on-site signage, and multiple brochures targeted at different demographics. The 2015 Show, “Celebrate the Movies”, was an unprecedented success - 11 million advertising impressions produced $771,446 in revenue, total attendance was 245,000 people (including students and children, whose attendance doubled from 2014), and 85,000 visitors attended during the final weekend - a first for the Show.