Philadelphia Flower Show 2016

The 2016 Philadelphia Flower Show, “Explore America”, celebrates the centennial anniversary of the National Park Service. An iterative design process to develop the graphic identity of the show began in the summer of 2015, and informed by feedback from multiple stakeholders at various stages. In order to be a success, the 2016 show needed a flexible identity system that could be used in multiple applications and spoke to both this year’s theme and the Flower Show as a whole. The final design incorporates the bright colors of spring with the rough wood of the national forests and is being used in an extensive print and digital campaign, printed collateral, and on-site signage.